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Welcome to Keep Austin Agile 2017, an exciting conference packed with 35 sessions crafted by speakers from the Austin agile community and around the country. Whether you are a newbie or a experienced Agilist, we’ve got you covered. Join Agile Austin for our 5th Keep Austin Agile Conference. Register Today!
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Thursday, May 25 • 4:00pm - 5:00pm
Using Behavioral Design to Build Engaging Products

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Decisions we make every day are driven by cognitive biases designed to save time and energy. These mental shortcuts serve us well. Marketers have used this knowledge to build successful marketing strategies for many years. Armed with the same knowledge, is it possible for us to build more engaging products?

Part of designing a great product is convincing users to behave in a way to reach a specific outcome. Behavioural design provides us a framework to think about how habits work and what makes them easier to form. It specifically shows how using motivation, ability, and triggers can shape a user's behavior.

In this talk, we'll look at using behavioural design to build an engagement loop. Chris will share how he integrates these ideas into their Agile development process. You'll leave with practicable steps for applying these ideas to your next product.

Speakers
avatar for Chris Shinkle

Chris Shinkle

Director of Innovation, SEP
Chris Shinkle is a thought leader and initiator of new ideas and continuous improvement at Software Engineering Professionals (SEP) since 1997. | | Chris introduced and led SEPʼs adoption of Agile software development practices in 2004 as well as the adoption of Lean and Ka... Read More →


Thursday May 25, 2017 4:00pm - 5:00pm
Room 7

Attendees (35)